Magic Chef® Appliances values the privacy of its users and is committed to protecting their personal information. This privacy policy outlines how we collect, use, share, and protect the personal data of users on our website the-magicchef.com (the “Site”).
Collection of Personal Information
We collect certain personal information about you when you use our Site including:
- Contact information such as name, email address, mailing address, and phone number when you register for an account, sign up for our newsletter, place an order, contact us with questions, request service or repairs, or participate in contests and surveys.
- Payment information such as credit/debit card number, expiration date, CVV code, and billing address when you make a purchase on our Site.
- Demographic information such as age, gender, location, and interests when you create an account or fill out forms on our Site.
- Website usage information such as pages visited, links clicked, viewing history, and referring website through cookies, web beacons, and other tracking technologies.
- Social media information if you interact with our social media accounts or pages.
We may also supplement the personal information we collect directly from you with information from third party sources such as marketing partners and publicly available databases.
Use of Personal Information
We use the personal information collected through our Site for a variety of business purposes including:
- Fulfilling orders for products or services you purchase on our Site including processing payments, shipping products, and providing related customer service.
- Sending communications such as responses to inquiries, confirmation emails, invoices, warranty information, product updates or recalls, and marketing communications (with your consent where required by law).
- Improving our products and services by analyzing usage data and trends to optimize the user experience.
- Diagnosing technical issues and administering our Site to maintain functionality and security.
- Personalizing your experience by displaying content based on your preferences and browsing history.
- Marketing and advertising our products and services by sending promotional communications, targeting ads, and operating social media engagement activities (with your consent where required by law).
- Complying with legal obligations such as enforcing our Terms of Service, preventing fraud, and protecting the safety of users.
Sharing of Personal Information
We will not share your personal information collected from this Site with third parties without your consent, except in the following circumstances:
- Affiliates and Acquisitions: We may share information with businesses affiliated with us and with trusted third party business partners and vendors to help operate and improve our Site and service your account. We also reserve the right to disclose and transfer user information in the event of a merger, acquisition, asset sale, or other corporate change.
- Service Providers: We may share information with trusted third party service providers that perform services on our behalf such as payment processing, order fulfillment, email delivery, hosting, auditing, and other services. These third parties are only provided the minimum amount of personal information needed to complete the requested service.
- Legal and Regulatory Requirements: We may disclose personal information if required to do so by law or in response to valid legal process including court orders, subpoenas, or warrants. We also reserve the right to disclose personal information that we believe, in good faith, is appropriate or necessary to enforce our Terms of Service, take precautions against liability or protect ourselves, users, or the public.
Protection of Personal Information
We take reasonable and appropriate precautions to help protect personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. These safeguards may include physical, technical, and administrative measures such as staff training, need-to-know access policies, network security, encryption, pseudonymization, and backup systems.
However, no method of storage or transmission over the internet is guaranteed 100% secure. We cannot guarantee absolute protection of all personal information.
Your Choices Regarding Personal Information
You have certain rights and choices regarding how we collect, use, and share your personal information. These include:
- Accessing / Correcting Your Information: You can access, review, edit, and request deletion of your personal information by managing your account settings or contacting us directly. Note we may need to retain certain information for recordkeeping purposes.
- Objecting to Processing: You can ask us to stop using or sharing all or some of your personal information (e.g. for direct marketing purposes).
- Revoking Consent: If we have your consent to process your personal information, you have the right to revoke that consent at any time.
- Opting Out of Communications: You can opt out of receiving non-essential communications such as promotional emails, telephone calls, postal mailings, and text messages by following the unsubscribe instructions included in the communications.
- Cookies and Tracking Technologies: Most browsers let you remove or reject cookies and beacons. You can also minimize tracking by resetting your device advertising ID and limiting ad tracking in settings.
- Submitting Complaints: You have the right to submit complaints about our personal information handling practices to data protection regulators in your jurisdiction.
To exercise any of these rights, please contact us using the information below. Please note requests may be subject to limitations or restrictions under applicable law.
Retention of Personal Information
We will retain your personal information only for as long as needed to fulfill the purposes we collected it for, including satisfying any legal, accounting or reporting requirements.
To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the purposes for which we process it, and whether we can achieve those purposes through other means.
We will also retain some personal information after account closure to comply with legal obligations, resolve disputes, enforce our agreements, complete ongoing transactions, or as otherwise needed to operate our business. When we no longer have a legitimate need to process your personal information, we will delete or anonymize it.
International Data Transfers
We are headquartered in the United States. When you use our Site, you acknowledge and agree that your personal information may be transferred from your location to our servers in the U.S. and other locations where we operate. We will protect the privacy and security of personal information according to this Policy regardless of where it is processed or stored.
Children’s Privacy
Our Site is not intended for or targeted at children under the age of 13. We do not knowingly collect, use, or share personal information from children under 13 without prior parental consent. If you believe we may have collected information from your child on our Site, please contact us so we can take appropriate action.
Changes to this Privacy Policy
We may change this Privacy Policy from time to time. When we do, we will let you know by appropriate means such as by posting the revised policy on this page. Any changes to this Policy will become effective when posted unless indicated otherwise.
